YouTube Creators in NYT; VidCon in Rolling Stone


It’s always exciting when our online community makes its way into mainstream media. Recently, we’ve seen both Alex Day (twice) and the Harry Potter Alliance in Forbes magazine. Last week, the New York Times and Rolling Stone featured articles on YouTube and VidCon, respectively.

The New York Times article highlighted the winners of YouTube’s 2011 Next Up competition, including Meghan Tonjes and Jimmy Wong. Author Rob Walker also attended this year’s Playlist Live in Orlando to experience YouTube culture in person. He observes:

YouTube’s homegrown stars tend to be self-starters. They understand the intimacy of the platform in a way most Hollywood A-listers don’t. YouTube is not just television on a computer, and YouTubers, whether established or aspiring, are their own breed. The Next Up winners are an almost random group of nonfamous people with an idiosyncratic range of talents, striving to succeed and fully conversant in the culture of this relatively young medium. And this medium definitely has its own culture. Any YouTuber could tell you that.

In Rolling Stone, James Sullivan takes a look at the success of this year’s VidCon. The third annual conference reached around 8,000 attendees. On YouTube, Sullivan writes:

The seven-year-old video uploading platform has graduated from cultural phenomenon to monstrously influential media institution, like the old models it’s crowding out.

Check out the rest of the article here.